Charity shops and online platforms like Depop and eBay are full of second-hand clothing which emulates styles of the past without breaking the bank (ok, bar Depop). Whilst this sentiment is valid, I believe fashion nostalgia opens up more opportunities than ever to respond to trends as a conscious consumer. Today, I wear outfits younger me would be proud of- something that evokes a warm, fuzzy feeling.Ī lot of discourse around the resurgence of past fashion trends focuses on the negative environmental impacts that accompany the mass production of clothes to accommodate ever-quickening trend cycles. It was then, strutting around her room aged 7 in her snakeskin boots and a gorgeous dress far too big for me, that I decided I wanted to look just like her one day! Fast forward 13 years, my closet is full of the styles I admired, aided by my aunt giving me most of her old clothes. Growing up, I remember being enamoured with my aunt Esther’s style. Moizant’s explanation resonated heavily with why I too find myself in attire from the 90s and ‘Y2K’ era. What better form of escapism exists than to be clad in clothes from ‘the good old times’ when the future looks bleak? President and co-founder of Vestiaire Collective Fanny Moizant explained ‘‘Consumers are seeking rare and iconic pieces, perhaps that date back to a certain era, or that remind them of a relative's style or memories of their own style at a younger age, which might explain the huge comeback of iconic 1990s styles’. So, what’s with this growing fixation on the past? As aforementioned, clothing-related nostalgia in recent years could be partially attributed to the tumultuous effects of the pandemic. Urban outfitters also featured collaborations over the past two years with Ed Hardy and Juicy Couture, two notoriously popular brands in the 2000s which experienced a huge resurgence of interest during the pandemic. This collection was widely celebrated by those in their late teens and early 20s (including myself) in the search for a nostalgia fix. A number of brands are capitalising on this in September 2020 clothing label Daisy Street joined ASOS to release a collection of T-shirts featuring a childhood cartoon favourite, Groovy Chick. In the calamity of the last few pandemic-affected years, the tendency for trends to emulate the past has only gotten stronger. The fashion scene is no stranger to nostalgia either the ‘nostalgia economy’ as dubbed by Quartz is an incredibly powerful trend in the fashion world. I’m an incredibly sentimental person, so it’s no surprise that a smile beams across my face when I see something as trivial as the Aztec print leggings I wore on my year 7 non uniform day. But for me (and likely for you snazzy croft style readers), the clothes worn on a day of note, or your general sense of style in a particular ‘era’ of your life induces nostalgia more fervently than the song you shared with your ex ever could. The Croft Magazine // With the recent interest in nostalgic clothing, Naomi looks into ‘clothes of note’ and why past fashion trends are making a comeback.Įveryone has identifiers which denote a time that evokes nostalgia perhaps a certain scent, song or food.
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